2024年及以后，优质体育流媒体授权将如何发展
As the prices paid for top-tier sports streaming rights continue to reach astronomical levels, 以及ESPN/福克斯/华纳兄弟的大片带来的潜在颠覆. 合资企业(俗称“Spulu”)在2月份被嘲笑, what sports licensing will look like as 2024 rolls on 和 who will be able to afford it is anybody’s guess. 在美国，情况会有所不同吗.S. 和欧洲? 随着成本转嫁给用户，体育迷们为什么不坚持使用有线电视呢?
首席执行官埃文•夏皮罗 ESHAP，与创始人兼校长Paul Erickson讨论了这个话题， 埃里克森的策略 & 的见解，高级分析师奥菲丽·布考德， Dataxis，以及联合创始人兼首席分析师Alan Wolk， TVREV这段视频来自流媒体连接2024.
“Which company is best positioned to fully leverage the massively expensive sports rights leagues relationships right now?夏皮罗想知道. “I think Big Tech is the only suite of companies that are going to be able to possibly afford the crazy prices necessary to purchase the best sports rights out t在这里. 所以， 国家橄榄球联盟, IPL, 英超联赛 这类公司? 依赖 板球流媒体版权在印度吗. Disney now owns a massive set of rights, but if you look at w在这里 the puck is going in the US, YouTube 和 亚马逊 似乎比 ESPN 可能. 所以我要把这个扔给你们所有人, 但也在这之后, [Spulu站在哪里], 在这一切的背景下, 谁能最好地利用体育版权?”
埃里克森说, “I think it's been a longst和ing problem for services w在这里 t在这里's been a continual rise in the cost of content, 尤其是价值最高的内容, 哪个更倾向于运动. And we see already, from what 亚马逊 has done with the 国家橄榄球联盟 和 what Google has done with YouTube上电视. And I think it's only going to accelerate the inflation of prices when it comes to live sports. 最后，他们是如何负担得起的? 嗯，他们能够在他们非常多样化的业务中吸收它. 他们可以承担巨大的成本，并使其发挥作用.” He further emphasizes that entities like Spulu may be one of the only entertainment industry conglomerates with enough bargaining power to go up against Big Tech.
然而, Wolk thinks that the Big Tech companies will remain dominant in sports streaming because the various leagues know they will still be around in a few years compared to any of the streaming platforms. Platforms such as the Google-owned YouTube上电视 can offer a larger suite of sports at a lower price than streaming services.
Shapiro notes that this is the biggest issue for broadcasters 和 streamers regarding sports in the US 和欧洲. “这些权利不赚钱，”他说. “根本没有办法让它们盈利. I don't care how many subscribers you sign up for a day; it's going to be hard to justify a hundred million dollars per game.“然而, he 说 the situation is better for broadcasters in Europe because live sports are essentially a guaranteed public service.
“是的,” Boucaud 说. “但也有很多高端体育项目非常昂贵, 而这些都是欧洲大型付费电视公司购买的, (像) 天空, Canal +…”
“你觉得现在谁会买这些呢??夏皮罗问道.
Boucaud 说它将主要是 DAZN. Shapiro asks her what DAZN’s strategy is since, to him, it feels more like an “exit strategy.”
Boucaud DAZN最近发布了2022年的年度报告, 虽然它发布得很晚, 它表明它正在减少债务. 尽管它仍然有10亿美元的债务, 她推测，到2023年，情况可能会有所改善.
夏皮罗说:“但在这段时间里，他们投资了许多体育赛事的版权.
“但他们有一个非常有趣的策略，因为他们是一个OTT平台。” Boucaud 说. “他们可以负担得起以前许多其他付费电视有线电视代码无法做到的事情, which is investing a lot in betting [和 in] additional interactive features 和 merch和ising. They can push revenue-driven features way better than the others used to do because they mostly relied on broadcasting to generate revenues. So it 可能 be that they're actually heading for profitability, not so far off from now.”
夏皮罗在欧洲观察到了这一点, 传统上, 体育转播通常与移动运营商捆绑在一起, 这可能有助于抵消其他损失.
“他们曾经是。” Boucaud 说. “但现在越来越少了. 亚马逊 Prime 进入法国，DAZN目前在除法国以外的大多数市场都拥有权利. 但国内足球锦标赛的竞标仍在进行中. 事实是，除了足球，在欧洲花费并不多.”
Wolk问 Boucaud“他们在足球广告上赚的钱少吗?? 因为在美式足球和篮球比赛中，休息时间太多了. 他们可以播很多广告. 足球是一项非常不同的运动. 那样他们赚的钱少吗?”
“是啊，他们赚的钱少多了。” Boucaud 说. “我不知道美国的媒体销售究竟是如何运作的, 特别是对于大型游戏, 但在欧洲, we still have very strong regulations across the different markets regarding advertising sales. 所以你可以投放的广告时间是有限的, 即使在大型比赛期间价格上涨, 这根本无法与国家橄榄球联盟相提并论. 地方.”
请参阅流媒体连接2024年2月的完整节目视频 在这里.
我们将于2024年5月20日至22日亲自回来参加纽约流媒体大会. 更多细节请点击这里.
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